JazzSpeak Vol. 8: Create Your Music NetworkFringe Club

Presented by the Fringe Club as one of the programmes of “Jazz-Go-Central, Jazz-Go-Fringe” project, JazzSpeak is the training programme of the Jazz Youth Internship Scheme Phase II. The talk will be opened to the public as well.


JazzSpeak Vol.8 ─ Create Your Music Network

With the increasing popularity of smart phones and social media and the cheap, easy availability of information online, traditional promotional tactics aren’t working so well anymore. So how do you make your marketing campaigns about your music stand out in an era of information overwhelm?

Hong Ka-chun, the founder of the Wow & Flutter music festival, is eager to bring local musicians to the stage. Facing the pressure to sell tickets and the vast number of performing groups that want to be promoted, seen and heard, what marketing strategies does he use?

Moderator Teriver Cheung is one of the most active jazz guitarists in Hong Kong, and also curates and promotes jazz concerts, so he understands the difficulties that people face in promoting non-mainstream music.

In this event, they’ll discuss the challenges they and others deal with in promoting music, and will share their marketing philosophy.

* Programmes elaborated mainly in Cantonese.
* “Jazz-Go-Central, Jazz-Go-Fringe” is financially supported by the Arts Capacity Development Funding Scheme of the Government of the Hong Kong Special Administrative Region
* The content of this programme does not reflect the views of the Government of the Hong Kong Special Administrative Region
* Hong Kong Fringe Club reserves the right to change the programme and performers